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Production & Creative Direction
about //
In a world where embarrassments are hidden, cracks are polished, and nothingness often slips away unnoticed, we choose to unveil.
sigh if you must is a creative studio specializing in film and photography, founded by two fools hooked on the full mess of life: the absurd, the glorious, the mundane.
We’re a one-stop shop for storytelling: from ideation, moodboarding and production, to direction, filming, and editing.
We begin with a thought — a scribble, a reference, a feeling—and build upward, layer by layer, until it all comes alive in a sigh of satisfaction.
Our approach is simple: let the story take its most authentic form. No forcing. No trends. No moulds.
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High-concept storytelling for brands: fashion videos to ad campaigns, docu-fiction and music videos.
Deliverables:
Concept
Script
Moodboard
Location Scouting
Casting
Stylng & Art Direction
Direction
Videography
Colour Grading
Video Editing
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Photography, like the eyes see it:
Fashion
Product
Food
Interiors
PortraitsDeliverables:
Concept
Moodboard
Location Scouting
Casting
Stylng & Art Direction
Direction
Photography
Photo Editing
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Brand story and ideation - including campaign thinking, scripting, brand identity, and styling.
Deliverables:
Brand Story
Brand Mission
Market Research
Brand Guidelines
Graphic Design
Colour Palettes
Typography
Creative Direction
Launch Campaigns
Mood Boarding
Photography
Films
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For deeply personal storytelling:
wedding films, trailers, photography, and couple pre-wedding shoots.Categories:
Crisp Film (6-7 minutes long)
Classic Film (12-15 minutes long)
Complete Film (30 minutes long)
Trailer (60-90 seconds long)
Photography
method to the madness.